What is Apture Hotspots?
Hotspots creatively and automatically captures the popularity of user highlights and turns them into easy 1-click active words. These active words are called Hotspots. When users click on a Hotspot of interest, they activate the Apture Knowledge Box which displays relevant results from your site and the web without leaving the page.
Why Apture Hotspots?
- When using Apture, readers view 70% more pages per visit and spend on average 3 times longer on the page.
- Hotspots increase site engagement on average 4 times longer than sites not integrated with Apture. This further immerses readers in your content.
- 80% of Apture users had a strong positive user experience that increased with the introduction of Hotspots.
By improving site engagement they are increasing the value of our content and the time readers spend on our pages. Their goal is to make curiosity viral with a highly connected and deep user experience across our site.
If you have any questions about Hotspots or Apture, please email them at am@apture.com.