( Cross Posted From The Google Blog )
In the world of URLs, bigger is not always better. In 2009, they helped shrink up long, unwieldy URLs by launching our public URL shortener, goo.gl. Today, they’re announcing a new URL shortcut that will only link to official Google products and services: g.co.
The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. They’ll only use g.co to send you to webpages that are owned by Google, and only they can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.
There’s no need to fret about the fate of goo.gl; they like it as much as you do, and nothing is changing on that front. It will continue to be our public URL shortener that anybody can use to shorten URLs across the web.
They’d like to thank our friends at .CO Internet SAS who operate .co domain names for facilitating the acquisition of g.co, and keep your eyes open as they start rolling out g.co as our official URL shortcut for Google websites.