A Comprehensive SEO On-Page Factoring Guide
Check List for On-Page SEO
1. Validate your HTML code so it is “spider” compliant.
2. File Naming. Make sure you use hyphens instead of underscores.
Why? blue-widget.html = blue widget (good)
blue_widget.html = bluewidget (not good).
3. Text link navigation at the bottom of the page.
4. Is your character set tag correct and is it the first tag after
<html>?
5. The Title Tag should be compelling and focused.
6. Your description tag needs to work hand-in-hand with the Title to
get the searcher to “click” on the listing.
7. Every page should have a unique Title & Description.
8. Don’t use your “money phrases” in the keyword meta tag.
9. Are you using the correct DTD statement?
10. JavaScript should be referenced as an external file.
11. CSS should be referenced as an external file.
12. Are you using a heading tag and is it compelling?
13. Do your main graphics use the ALT tag properly?
14. Place your keyword phrase in the following areas:
a) Title Tag
b) Meta Description
c) H1 tag to begin the content
d) First paragraph of content
e) Appearing in Bold or Italic in the first three paragraphs of
content
f) Appearing in the filename (with hyphens not underscores)
g) Used in anchor text to either an internal page or relevant
external site.
15. Check for bad links. Xenu or Dead Links.
16. Fix bad links and create XML Sitemap and submit to Google.
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