Previously, a blog was commonly used as personal website that portrays the owner's thoughts, experiences, opinions or views. Yet today, internet marketers have made use of blogging as a method of promoting their websites. They make use of their personal experiences or those of others to promote their website or a particle product.
A blog is one of the types of website or it can be a part of a website. As a website, it is a collection of entries (posts or articles, commentary or news of a subject, reviews, or personal diary) that are usually displayed according to date of entry, wherein latest entry is the first shown down to the first entry. Blogs are maintained by the owner by putting in entries regularly, like blog posts, videos, and graphics. Moreover, it also contains images, links to other related blogs, web pages, and other media associated to the blog's content. Visitors are also able to leave a comment, and this interactive aspect of a blog makes it an interesting website. There are several types of blog that includes art blog that focuses on art, photoblog for photographs, video blogging for videos, MP3 blog for music, and podcasting for audio. Aside from that there are blogs that features very short posts, and it is called microblogging.
Blogs are generally 'search engine friendly' as these are rich in texts, links, and also their WebPages are regularly updated. Optimizing a blog in order for it to gain high traffic and ranking is the same as optimizing any other type of website. And optimization is basically dependent on how keywords are incorporated on the blog content. For instance, using the primary keywords on your blog domain is a great help in leading high traffic flow to your blog. Another way is to put the primary keywords on the header of your blog and also on the title of your post. And as for secondary keywords, they are better sprinkled on the body of your posts, titles, and links. But a reminder though, put a limit by doing this because it may be regarded by visitors and search engines as spam. And finally, you can put primary and secondary keywords in the anchor text of your links.
Aside from mentioned above, blogs are also used by internet marketers as a means of link building. You can post contents on your blog that are related to your main website, and then you can sprinkle links that will direct the visitors to your website. Blogging has really become that useful to internet marketers. It is important method of promoting websites and blogs for high ranking and increased traffic. In fact, there are companies that offer services for Search Engine Optimization.