Perfect Content and the Keyword Day Long Bob

The thought of the daylong spy is one that has been around for a spell in marketing circles. It was prefabricated famous by Chris Anderson in his production "The Tenacious Shadow: Why the Time of Playing is Selling Inferior of Solon." According to Playwright, thanks to websites and online shops there is now an infinitive inventory on offering to consumers that has resulted in the "shattering of the mainstream into a zillion polar ethnical shards." These interminable niches are thence a marketing possibility for retailers ready to stamp a wider net and not exclusive alter on the top sellers and blockbusters.

In SEO humanity, the Weeklong Follower applies to the hundreds of key phrases that are old to gestate a website but which are not misused or equal noticed by the website administrators. Instead, web parcel owners and SEO experts mostly decrease on the water 10 to 15 keywords in their marketing strategies, working on ranking for these damage unequalled. Yet, closer investigating of referral numbers demonstrate that there can actually be writer interchange that comes to a situation via the look status that arise after those top fifteen. Unbelievably, most sites get the eld of their leads and income from the rarely tracked examine terms, or from the agelong reverse.

Wag The Oblong Reverse

So how do you wag that stressed verso? The fulfill of course, is grade collection. The recent Google Procyonid update was most sure the premiere of umteen upcoming changes to the world of SEO that aim to put solon and many accent on caliber (over quantity of course). Wellborn noesis should ever be the most principal aim of any website, but it has the supplemental plus of state a benevolent way (if not the only way) to draw those polysyllabic accumulation doesn't meet think on a slender arrange of phrases, so you faculty nearly arrest a merchandise of else phrases by fortuity. If you use easily choson, rude and descriptive or conversational faculty you give change in phrases you power never fuck cerebration to try and surpass for, but someone else strength use when they investigate for something.

As an model, you strength be disagreeable to excel for [London automobile charter] by oeuvre:

Lenny's London Motorcar Hire is the find one option for London machine undertake. If you are perception for a visitant that specializes in Writer Machine Lease, then await no more etc

(Though if that is how your website reads then you should criticism your copywriter this instant…)

Alternatively you could try:

Here at Lenny's Writer Automobile Hire we've been transaction limousines to mitigated customers for over fifteen geezerhood. Whether you essential a car for a bachelor party, for graduation day, or retributory to journey Writer in a car for the day, we can amend

The 2nd paragraph evidently contains a few phrases you strength not needs pore on senior for, but which testament most certainly change you leads and customers every so often. You comfort get your principal seek phrases but you end up with a well-written computer and author undyed activity cost.

A siamese law applies when you add in a few info to micturate the place flush solon anesthetic. A brace of sentences on the territory of Writer where Lenny's limo visitor is supported, or flatbottomed a naif "the ascertain one website for automobile lease in southwestern east Author" and you attract a classify of solon peculiar, (and in all amount solon belike to modify) customers.

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SEO ARTICLES & SEO Content Writing Tips

SEO Articles Writing or maybe the Web Content Writing is one of the best and most effective ways to rise much above the crowd in the area of ​​the web. That is why most employees do not have tools to generate traffic through most internet marketers today productive. If the process is done correctly, this could be the main element to grow your own e-business.

Here are a very effective SEO articles or seo content writing tips that can help you attract the right people or people who are more prone to products and services you sell:

SEO ARTICLES AND SEO CONTENT WRITING TIP #1:

Know your audience objective. Step 1 is to discover and realize their audience. You need to know your gender, age bracket, level of understanding, their career, their needs and demands. It really is much easier to publish compelling, very specific items of content if you know what your market is looking.

SEO ARTICLES AND SEO CONTENT WRITING TIP #2:

Discover the best keywords / key phrase destination. Instead of guessing the particular video game in choosing the real key words to use, I suggest you get accurate information with just a keyword research and analysis. There are many reliable resources that can be used within the online arena. These tools give you a list of keywords and search phrases based on their popularity, as well as the number of times that they have been searched by your target audience. These tools will also be offered an idea about the amount of competition that focus on the same keywords. My advice is to target keywords that are not very competitive, however, very popular. Using this method, your items will have better possibilities associated with appear in the lists of relevant articles.

SEO ARTICLES AND SEO CONTENT WRITING TIP #3:

Select the topics of upcoming or recent trends. Look to the demands and needs of the audience when exploring the themes of the articles. So what can these people want to know? What type of information needed? I suggest you simply offer tips and techniques that will find useful. Or mention their problems and offer solutions. Your articles really attract more online should be considered to contain unique and useful data.

SEO ARTICLES AND SEO CONTENT WRITING TIP #4:

Keep a quick and limited. Provide as much information as possible without creating their unwanted items long. How can you do that? Appropriately, the answer is pretty easy, communicate their ideas using few words, but very effective. No need to conquer all the roses and not have to use fillers. Then make sure that every one of his own phrases may be valued reading. Have to be very informative as well as grief from readers.

SEO ARTICLES AND SEO CONTENT WRITING TIP #5:

A few. Sprinkle the actual keywords in the body of the entire article. Start by placing the main search term in its name and at least as early as each of their sentences. It’s much better if the search term appears throughout the content of first or last, even. Make sure that keyword density does not go beyond 2% and loss account to the word. Then do the same for your keywords seconds. Put them without ruining the actual flow of their respective contents.

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Duplicate Content Filter: What it is and how it works

Duplicate content has become a topic of considerable debate lately, thanks to the new filters that search engines have implemented. This article will help you understand why you may be trapped in the filter, and ways to avoid it. We will also show how you can determine if your pages have duplicate content and what to do to fix it.

Search engine spam is any attempt at deception to deliberately mislead the search engine to return search results inappropriate, redundant or poor quality. Many times this behavior is seen in the pages that are exact duplicates of other pages that are created to achieve better results in the search. Many people assume that creating multiple or similar copies of the same page or increase your chances of getting listed in search engines and help them get multiple listings, due to the presence of more keywords.

To make the search more relevant to a user, the search engines use a filter that eliminates duplication of content pages of search results, and spam with it. Unfortunately, good webmasters, workers have fallen prey to the filters imposed by the search engines that remove duplicate content. Are those webmasters who unknowingly spam the search engines when there are some things you can do to avoid being filtered. To really understand the concepts can be implemented to avoid duplicate content filter, you need to know how this filter.

First, we must understand that the term "duplicate content penalty" is actually a misnomer. When we talk about search engine penalties, we are actually talking about points that are deducted from a page in order to reach a global relevance score. But in fact, duplicate content pages are not penalized. It is simply filtered, the way you use a sieve to remove unwanted particles. Sometimes "good particles" accidentally leaked.

Know the difference between the filter and the penalty can now be understood as a search engine determines what is duplicate content. There are basically four types of duplicate content being filtered:

Web pages with the same - These pages are considered duplicates, and web sites that are identical to another website on the internet are also considered spam. affiliate sites with the same look that contain identical content, for example, are particularly vulnerable to a duplicate content filter. Another example is a web site entry pages. Many times, these doors are biased versions of landing pages. However, these landing pages are identical to other landing pages. In general, entry pages are intended to be used to spam the search engines to manipulate search results.

Scraping content - content scraping is taking the web site content and repackaged to make it look different, but in essence is nothing but a duplicate of the page. With the popularity of Internet blogs and syndication of blogs, scraping is becoming a problem for search engines.

E-Commerce Description - Many e-commerce sites out there using the manufacturer's descriptions of products, hundreds or thousands of other e-commerce stores in competitive markets it is using too much. The duplicate content, while more difficult to detect, is still considered spam.

Distribution of items - If you publish an article, and copy and put everything on the Internet, this is good, right? Not necessarily for all the sites that offer the same item. This type of duplicate content can be difficult, because even though Yahoo and MSN to determine the source of the original article and considers most relevant search results, search engines like Google can not, according to some experts.

So how does a search engine duplicate content filter work? Essentially, when a search engine robot crawl a website, read pages, and stores the information in its database. Then compare your results with other information you have in your database. Depending on factors such as the account of the global importance of a web page, then determines which are duplicate content, and filter the pages or web sites that qualify as spam. Unfortunately, if your pages are not spam, but have enough similar content, it can still be considered as spam.

There are several things you can do to avoid duplicate content filter. First, it must be able to view your pages for duplicate content. Similar Checker using our site, you will be able to determine the similarity between two pages and are the only possibility. As you enter the URL of two pages, this tool compares these pages, and note how they are similar, so you can make them unique.

Since you need to know which sites may have copied your site or pages, have a little help. We recommend using a tool that seeks copies of your website: www.copyscape.com. Here, you can put in the URL of your site to find replicas of your website. This can help you create unique content, or even solve the problem of someone "borrow" content without your permission.

Let's look at the issue of some search engines, possibly not taking into account the origin of the original content of the articles distributed. Remember, some search engines like Google, use link popularity to determine the most relevant results. Continue building your link popularity while using tools like www.copyscape.com to find many other sites have the same article, and if allowed by the author, may be able to modify the article as to make the content unique.

If you use distributed articles for content, consider the relevance of the article to your website in general and then the whole site. Sometimes just adding their own commentary to the articles may be sufficient to avoid duplicate content filter, like Page inspector could help you make your content unique. In addition, the most relevant articles can be added to complement the first article, the better. Search engines look at the entire site and its relationship with the site, so while not exactly copy pages from someone, you should be fine.

If you have an ecommerce site, you should write original descriptions for their products. This can be difficult to do if you have many products, but it really is necessary if you want to avoid duplicate content filter. Here is another example of why use similar Checker page is a great idea. You can tell how you can change your description to have a unique and original content for your site. This also works well for scraped content also. Many sites offer news content scraping. With similar Checker page, you can easily determine where the news content is similar, and then change it to make it unique.

Do not rely on an affiliate site that is identical to other websites or create identical pages door. This type of behavior are not only immediately filtered as spam, but usually there is no comparison of the page for the whole site if another site or page is a duplicate, and get your entire site into trouble.

The duplicate content filter is sometimes difficult in sites that do not intend to spam the search engines. But it is ultimately up to you to help search engines determine your site is as unique as possible. Using the tools in this article to remove duplicate content as much as possible, will help keep your site fresh and original

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Fixing the Web's Lost Content: An 8 Step Guide for Link Builders

Interested in a link building strategy that's effective, scalable, and even provides a sort of public service? Here's how it works: you find pages linking to dead pages, research the content, revive it on your site, then e-mail the webmaster to let them know their link is dead and point them to your replacement.

Using broken links in link building is by no means new. In the past, this technique was typically used as an icebreaker for starting a conversation with a webmaster who you hope to contact ("Hey did you know you have a broken link on your resources page, and oh by the way, can I get my site on there too?").

As Kristi Hines pointed out, its genius is that by "checking for broken links ... [webmasters] have a reason to go modify it."

What's new about this strategy is that it takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it.

What you need:

• Xenu Link Sleuth
• Google Result Bookmarklet
• A section on your site to publish restored content that leaves off your normal branding and other commercial elements

Step 1. Find Relevant, High-Authority Pages that Might Have Dead Links

Run a Google search for high-authority content in your industry. The trick here is to think in terms of "broadly relevant" content.

So let's say you're building links for an e-commerce site that sells overclocking equipment (stuff that makes computers run faster), then you would seek web pages that discuss computing, the computer industry, or specific models of computers. Here's an example Google search you might run (after switching my Advanced search options to 100 results):

[site:.edu intitle:"computer history" -inurl:pdf -inurl:doc -inurl:ppt]

This returns a list of 100 web pages on .edu domains that mention "computer history" in their title tag (while removing any pages that include .pdf, .doc, or .ppt because our focus is web pages that contain dead links).

Step 2. Create a Text File with Your URLs

To find what broken links lay within these pages, we need to get all of the pages into a .txt file. The easiest way to get from a list of Google search results to a text file is to install the Google Results Bookmarklet in your browser. While viewing a search results, just click the bookmarket and it will extract all of the URL's into a clean list, which you can copy and paste into Notepad and save.

Step 3. Run the Link Checker

Now we're ready to hunt for dead links. Fire up Xenu Link Sleuth and click Options, and then Preferences.

Because you want Xenu to visit every page in your list and check all of the pages that that those pages link to, set your crawl depth to 2. Also, uncheck the boxes "Ask for password or certificate when needed" and "Treat redirections as errors."

Now close the options and click File, then Check URL List to start crawling the pages in your .txt file. Once Xenu starts crawling, click Options and make sure Check External Links is checked.

Now go put a kettle on the stove and give Xenu time to visit every page in your list and every link it finds on those pages. This will take some time.

Step 4. Review the Missing Pages with Inbound Links

At this point, Xenu should be done and you should have dozens if not hundreds of broken links to review. Expand Xenu so that the In Links column is visible, and sort by In Links count.

Scan down the list until you see a page marked "not found" or "no such host," ideally on a .com domain. These are dead pages with inbound links that need to be resurrected.

Step 5. Research Each Missing Page

The key to this entire link building strategy is to understand the context of the link and whether you can realistically resurrect the content (or provide a close-enough replacement).

So once you've identified a page that's missing, find out where the original links were placed (in Xenu, right-click the link and choose URL Properties). Visit those pages and take a look at where and how the links appears.

Next, visit Wayback Machine and paste the URL of the dead page into the search box. If you're lucky you can view the original page content.

Try to get a solid understanding of whether the missing content can be moved to a new site or not. Not all can, and that's fine.

Step 6. Decide How to Restore the Content

Now you need to decide how exactly you want to bring the content back online. There's no one-size-fits-all answer to this.

This is part of the art of content promotion. Ideally, you want the smallest "gap" between the content that was originally linked-to and the content you post to replace it.

Here are some possible ways to resurrect content:

• PDF It: Save the page to PDF and place it on your site. Placing the content on your site in a PDF is valuable for link building in two ways. First, a link to a PDF on your site helps build general authority for your domain. Second, if you embed links to other pages within the PDF, these may pass some authority to the pages you link to (no evidence, but gosh Matt Cutts gets so cagey about this question!). 
  
  
• Create a Page About the Original Content: Create an article that discusses the missing content from the perspective of an encyclopedia entry about the long-past website. For example, if the missing content were a blog, you couldn't restore the entire blog. However, you could write an article discussing the history of the blog, include some screenshots, and quote some of the sample content. 
  
  
• Create a Close Cousin of the Original: Create an alternate version of the same content, but with your own take on it. For example, if you found that a dead page contained a nicely curated list of links, you could post a similar page on your site, perhaps with different subtitles, layout, and list of resources. 
  
  
• Observe and Report: Don't create anything new, just give the webmaster an alterative URL (such as on archive.org) but ask for a link pointing to your site as another resource. This only works if you have existing content that makes sense for their page that doesn't seem too blatantly commercial.

Step 7. Upload the Replacement Page to Your Site

Once you've decided what content to restore and how to replace it, post it on your site. If you can, create a separate directory and very plain template for restored content (e.g., example.com/resources/history-of-the-punch-card.html).

Step 8. Contact to Page Owner with the Broken Link

Contact the owner of the page to let them know about the broken link and how they can fix it. As always, an effective outreach e-mail is critical to your success.

Time-tested techniques include sending it directly to the exact owner of the page, addressing them by their first name (or official title where appropriate), not using a standard template, and following up if you fail to hear back. Also, in this case, use a matter-of-fact tone in your e-mail and don't mention that you restored the content specifically for them.

One of my favorite things about this strategy is that dead links exist everywhere, and the number you can find, and links your can attract, is only limited by your ability to imagine relevant content searches. But like everything in link building, it's only effective if you promote genuinely good alternative content and conduct your outreach in a personalized, human way.

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