The ubiquitous & very popular Orange Mauritius TV ad... Here it is in its full version!
The concept is great - people from all communities gather around to spread flower petals on Le Pouce. & then the petals are blown by the wind & showered around the island.... literally meaning that Orange has come to brighten your lives - did it really?
But any ad would be useless without a matching soundtrack... & for once the ad agency has surpassed itself! I bet you couldn't find a more proper track than 12:59 Lullaby by Canadian group Bedouin Soundclash. Those who watch Grey's Anatomy (a popular US show) will remember this track. Part of the song has been modified to fit in the context.
& the ad was also criticised - questions were raised on why the ad was contracted to an ad agency in Réunion. I doubt it hardly matters now given the outstanding quality of the finished product.
Orange ile Maurice - corporate ad
Here's a pre-production video of the ad, found on Daily Motion. It has a different soundtrack & the part where it shows "Breaking News" on the TV has not yet been added.
The 52s version of the ad:
Uploaded by joenes1
The full 1min 30s version of the ad:
At first I thought that the soundtrack was custom-made in Mauritius, especially the guitar part reminiscent of the Triangle instrument. But it's thanks to molosomari’s comment that we were informed of the original soundtrack - 12:59 Lullaby by Bedouin Soundclash. Thanks again!
That's why the original version of the video that I uploaded to YouTube consisted of the pre-production video, but I had replaced the soundtrack with one which I recorded using my mobile phone! The sound quality was horrible - 8kbps 8kHz mono! (& btw the ad is shown on the hour-stroke on B4U Music.)
The updated version was made from the original song & I used RichFLV to modify the flv.
12:59 Lullaby - Bedouin Soundclash Music Video
Download 12:59 Lullaby by Bedouin Soundclash here:
128kbps - 3.4Mb
192kbps - 5.1Mb
320kbps - 8.6Mb
Enjoy that wonderful track! :)
But… You can’t judge a book by its cover.
(& that has been proved)
Yashvin has also blogged about it: Orange TV Ad - Original Soundtrack! (Thx for the linkback!)